Business success is a combination of disciplined logic and execution, as well as heart, passion, emotion and fun. Here are some of our views on how to create and lead a vibrant and resilient organization.
Whenever customers choose to do business with you, they are choosing to change, whether they see the change as large or small.
As you strive to be a more strategic supplier, the more change you create for your customer. The more sophisticated your solution, the broader your impact. Every time you engage your customer, you consume time and potentially create work that can dilute the value potential of your offer.
Change creates tensions - both internal and between organizations.
We show your customer teams how to be Change Agents - how to understand the dynamics of change and how to help clients see you as a catalyst for results and reduced risk. We show you how to use simpler work as a way to differentiate you from your competition.
Create Value Innovation
Check out our weblog, Create Value Innovation, to learn our perspectives on customer innovation, leading change, creating a resilient organizational culture and sound decisionmaking.
Greg Krauska serves as an Expert Voice for Sales and Marketing Management Magazine's S&MM SoundOff weblog. Look for his monthly articles on topics of interest to Sales and Marketing leaders.
Greg Krauska is a contributor to two books published in 2007: We Are Smarter than Me: How to Unleash the Power of Crowds in Your Business by Barry Libert and Jon Spector and The One Page Business Plan for Non-Profit Organizations by Jim Horan. Explore these books by clicking on the cover photos below.
Greg was also one of over 470 business model design and strategy practictioners who co-created Business Model Generation with Alexander Osterwalder & Yves Pigneur.
Design the Change
The clearer you are about the results you want to create, the the greater your success in leading change. We show you how to create results through clarity, simplicity, emotion and action.
Innovation is a powerful driver of change. The challenge today is that innovation has become a bit of a buzzword, so it has lost meaning. We believe that innovation is an essential business discipline that creates noticeable leaps in value for both customer and supplier. We help you make innovation a part of your organizational DNA using time-tested, research-supported approaches and tools.
People perform at their best when they alternate cycles of performance and recovery. We show you how to create a rhythm for your customer teams that balances periods of energetic focus with recovery cycles of learning and preparation for the next campaign.
The biggest barriers to achieving change are not technical, they are social. Therefore, learning to connect with people, align around common purpose and manage group dynamics is not a soft skill, it is an accelerator.
Conflict between groups is often caused by a difference in purpose or in how each group creates value, leads itself and measures success.
We help you clarify purpose and roles, define value and understand dynamics within groups. We show you how to engage in trust-building conversations that create common understanding and mutual exchange of value, both internally and externally.